Building Blooms: A Floral Design Seminar by Jasam Floral Sundries

Floral design demonstration event poster for "Building Blooms".

BUILDING BLOOMS: A Floral Design Experience Like No Other Design with Purpose. Create with Impact.

If you’re passionate about creative floral design and eager for fresh inspiration, join us this September for BUILDING BLOOMS — a one-day floral design seminar and live demonstration that promises to ignite your creativity, sharpen your skills, and reconnect you with the heart of floral artistry.

Much like architecture, great floral design begins with a strong foundation. At its core, BUILDING BLOOMS is about more than arranging flowers — it’s about constructing meaning, intention, and artistry stem by stem, structure by structure, layer by layer.

This one-day floral design seminar and live demonstration invites you to explore:

🔹 Structure. Style. Sustainability.

Dive into the technical artistry of floral design—how form and mechanics bring vision to life, how style influences emotion, and why mindful material choices matter more than ever.

Why “Building Blooms”?

The title is both literal and metaphorical. It captures the essence of what it means to be a modern floral designer:

Building knowledge in floral artistry

Building structures that support and enhance each bloom

Building careers and confidence in budding designers

Building connections across the floral community

Building creativity through everyday, often unconventional, materials

In today’s creative landscape, floral design isn’t just about making something beautiful—it’s about making something meaningful. Whether you’re creating an intimate tablescape or a show-stopping event installation, the most impactful designs are purposeful, thoughtful, and rooted in story.

BUILDING BLOOMS invites you to explore the deeper layers of floral artistry. Be part of a community that celebrates structure, sustainability, and soulful creativity. Don't miss the chance to participate in the Richard Go floral workshop, where you can enhance your skills and connect with other passionate designers.

Man arranging a floral bouquet with blue flowers and decorative purple wire.

Meet Richard Go – The “Floral McGyver” Visionary Floral Artist. Inventive Educator. Global Inspiration.

Richard Go is a globally celebrated Filipino floral designer recognized for his theatrical flair, bold creativity, and resourceful artistry in creative floral design. Affectionately nicknamed the “Floral McGyver”, Richard has built a reputation for crafting extraordinary arrangements using unexpected materials—often improvising without traditional tools, reminiscent of the ingenious 1980s TV character he's compared to.

His signature aesthetic harmonizes contrast and contradiction—bare yet bountiful, rough yet refined—resulting in stunning compositions that embody both structure and spontaneity. Whether he’s designing for an intimate ceremony or a grand-scale event, Richard’s floral artistry captivates through its originality and emotional depth.

A natural showman and passionate mentor, Richard brings energy, humor, and profound insight to every demonstration he leads, making his Richard Go floral workshop much more than just a lesson—they are performances that leave a lasting impression on designers, florists, and floral enthusiasts worldwide.

Currently based in Sydney, Australia, Richard holds a Diploma in Floristry from the New Zealand Professional Florists and is a proud member of the American Institute of Floral Designers (AIFD). For over 20 years, he has served as a trusted brand ambassador for Smithers Oasis Australia Ltd.

Renowned particularly for his jaw-dropping wedding installations and transformative event designs, Richard Go continues to push boundaries, elevating floral design as an expressive, purposeful art form. His work is not merely seen—it is truly experienced.

Artistic woven basket with branches and a red flower.

What to expect?

Get ready for a full day of creativity, inspiration, and connection at BUILDING BLOOMS. This floral design seminar and live demo offers a dynamic learning experience in creative floral design for florists, designers, hobbyists, and floral enthusiasts alike.

What to Expect:

Live Floral Demonstration

Be inspired by the world-renowned Richard Go, AIFD, during his floral workshop, as he brings his theatrical, boundary-pushing style to life on stage. Watch as he creates 10–15 unique floral arrangements throughout the day, showcasing his signature techniques, creative mechanics, and imaginative use of materials.

Creative Techniques & Mechanics

Learn innovative ways to build structure, use alternative materials, and design with intention. See how to make an impact even with minimal materials — the signature style of the “Floral McGyver.”

Design with Purpose. Delve deeper than technique and uncover the purpose behind every design decision—exploring the why through the lens of structure, style, and sustainability, all grounded in intentional, meaningful creation.

Product Education

Gain expert tips on floral tools, foams, sprays, and flower care essentials from Oasis Floral Products, Design Master, and Floralife.

Design Inspiration You Can Use

Discover practical, marketable, and wow-worthy ideas you can apply to your own floral business or creative practice.

Artistry Meets Sustainability

Explore how to design with purpose—using environmentally conscious methods and materials without compromising beauty or creativity.

A Gathering of Floral Minds

Meet, mingle, and exchange ideas with fellow florists, stylists, decorators, and flower lovers. This is a space to reconnect with your craft and your community.

Wooden blocks with "LIVE DEMO" text against an orange background.

Inclusions:

✅ Access to the full-day seminar and live demo focused on creative floral design

✅ Exclusive product samples from our sponsors to enhance your floral artistry

✅ Morning and afternoon snacks, plus a hearty lunch from Admiral Hotel

✅ Raffle entry for exciting floral prizes

✅ Certificate of participation for the Richard Go floral workshop

✅ Photo opportunities with Richard Go and the featured designs

✅ Access to a pop-up booth with floral tools and supplies for sale

Inspirational flower quote with floral images.

INVESTMENT

Regular Rate: Php 10,000.00

Very Early Bird Rate: Php 7,500.00 (fully paid on or before July 31, 2025) Limited to 20 seats only. Enter Coupon code Design25 to join the Richard Go floral workshop focused on creative floral design and floral artistry.

Early Bird Rate: Php 8,500.00 (fully paid on or before August 20, 2025). Enter Coupon code Create15.

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I’m Ready to Be Part of Something Beautiful

I’m excited to join BUILDING BLOOMS — an extraordinary experience in creative floral design that inspires, educates, and connects. 💐 Don’t miss this chance to learn floral artistry from the best, grow with the community, and ignite your creativity at the Richard Go floral workshop. 🎟️ Limited seats available! Secure your spot by completing the form below.